Selling on Facebook – Monetising your Channel
Monetisation
- The conversion of a social media channel or the content contained within it for the purpose of generating revenue
- We put money into social media (advertising) and we generate a return (monetisation)
- It’s all about BY NOW
Sales funnel
At every level you lose half the people who came into the previous level
Remember:
- We want to keep people in our channel
- We want to send traffic from Facebook to our eCommerce platform
How do you do this?
Use what is available on Facebook:
- How is your brand displayed on your Page – use your cover picture to showcase what’s on offer
- Ensure you have a website listed on your Fan Page
- Set up ‘Call to Action’ buttons such as ‘Learn More’ or adding the ‘Messaging’ option to your sales posts
- Add the tabs you need such as ‘Shop’ and ‘Reviews’
- Give your audience the content that will make them want to buy from you
- Engage, maintain and grow your audience (‘likes’ on your Page)
eCommerce vs self-hosted sales platform
eCommerce?
Self-hosted?
Choose the right option for you, your business and your customers and make sure you assess regularly to see if it is still working for you.