Alt Text

Join Now

Become a member

Selling on Facebook

Selling on Facebook – Monetising your Channel

Monetisation

  • The conversion of a social media channel or the content contained within it for the purpose of generating revenue
  • We put money into social media (advertising) and we generate a return (monetisation)
  • It’s all about BY NOW

Sales funnel

At every level you lose half the people who came into the previous level

Remember:

  1. We want to keep people in our channel
  2. We want to send traffic from Facebook to our eCommerce platform

How do you do this?

Use what is available on Facebook:

  • How is your brand displayed on your Page – use your cover picture to showcase what’s on offer
  • Ensure you have a website listed on your Fan Page
  • Set up ‘Call to Action’ buttons such as ‘Learn More’ or adding the ‘Messaging’ option to your sales posts
  • Add the tabs you need such as ‘Shop’ and ‘Reviews’
  • Give your audience the content that will make them want to buy from you
  • Engage, maintain and grow your audience (‘likes’ on your Page)

eCommerce vs self-hosted sales platform

eCommerce?

Self-hosted?

Choose the right option for you, your business and your customers and make sure you assess regularly to see if it is still working for you.