Frome Chamber of Commerce will this month unveil its new branding identity which aims to bring to life the qualities of the organisation – based in supporting the community and bringing people together.
In this they have adapted the existing logo and strap line which is now ‘Frome to Grow’ – a play on words that says exactly what the organisation is about.
Alan and Hannah Morden from HVM have led the re-design and worked in collaboration with the Chamber as well as a number of local creative business to bring it all to life.
Hannah says “This was an opportunity for the local community to work together. The project involved local photographers, designers, printers and developers and the result highlights what is possible when working together. The new look and feel is just the beginning of where the Chamber Of Commerce can go.”
The new identity will be carried through all pieces of communication, including the launch of the new website, developed by Stellasoft, which aims to connect local businesses. A calendar of local business events, business profiles to promote members in the community and a simple joining process are just some of the features that will provide a user friendly experience.
The project was hugely supported by local photographer Mervyn Clingan of Taking Pictures who has provided photographs that represent the town, the people and the events that have been held, and Superior printing have who have done all the artwork and printing so far.
The process was a very simple partnership as all involved easily worked together with the same purpose. With this complete, Frome Chamber can now communicate all its activities, and will continue to play an active role in key community events such as the Frome Business Breakfast and Discuss & Do – held each month as a way to connect local businesses.
The new branding is also evident on their social channels including facebook, twitter and linkedin. As part of the new re-launch, Frome Chamber of Commerce is promoting free membership until the end of the year as an opportunity for more local members to connect with the community. For more information email firstname.lastname@example.org