On Tuesday evening, June 27th, three industry experts presented to an audience of local business owners and employees on the importance of branding, part of the monthly free Discuss & Do sessions organised by Frome Town Council, Frome Chamber of Commerce and Enterprise Mendip.

The event, held at Sam’s Kitchen, featured a talk given by Cathy Hackett (ex BP, PwC, TransferWise) whose focus has been on people, organisation and culture. She asked the audience to consider the importance of internal branding, and how true brand success starts from within.

Alan Morden comes from an external branding perspective, and has been creative director at large agencies all over the world, working on brands such as British Airways, Audi and Apple. Alan demonstrated to the audience that branding is not just a logo.

Hannah Morden then presented on the importance of having company values and purpose, giving an example of her current business, DNA Worldwide Group, and how having a purpose has meant that there is a long term internal and external brand.

The evening finished off with a healthy discussion among small groups, where the audience was asked what their brand meant to their customers and their employees.